The Ethics of Network Marketing

Why should a network marketing company be ethical in its operation?  My short answer is that what makes a network marketing company “ethical” is also what keeps it legitimate and legal.  So, what is it?  What makes a network marketing company ethical or legitimate?  It is often not clear cut, but these applicable legal standards […]

Gifting Programs – Stay Away!

This short article focuses on the Ethics of Network Marketing.  Can gifting programs fit into the definition of a legal direct selling business model?–NO—Please read this.  This issue may be off the radar for now, but do not let down your guard. I do not need to say much more about gifting programs than to […]

MLMIA Annual Meeting – Named “Me, Myself & I”

The MLMIA 27th Annual Corporate Conference & Expo will be held September 27th, 28th, and 29th, 2012 at the Lumiere Place Hotel & Casino, St. Louis, Missouri.  This firm will be exhibiting, and Richard Waak will be on the Legal Panel.  Non-Members of the MLMIA who put this Law Firm as “Referred By”, may register […]

Made in the U.S.A.

 I did not write the following, and if I knew who did, I would give him or her credit. Want more? Just Google “Made in USA”.   If you care where jobs are going, then read the following:  Costco sells Goodyear wiper blades for almost half the price that you will pay on the  outside […]

Database Confidentiality

Appears in Network Marketing Business Journal, July 2012, Volume 27, Issue 7, on page 12 To what degree can a name, address, or phone number be kept confidential? While a company has a direct contractual relationship with each of its distributors, the distributors within the organization are connected to one another only in their company’s […]

What Is MLM? My Biased View

Many direct sales companies or their distributors choose to avoid the MLM (multilevel marketing) label, or deny they are MLM. One reason might be that most companies today no longer have a multi-level form of distribution, the kind where certain ranks of distributors buy direct from the company, and re-sell to lower ranks of distributors […]